Press Release

Backgrounders by Laura Rowe

What is Small Business Revolution-Main Street (SBR)?
It is a reality Web-based series championed by Deluxe Corporation that is streamed on Hulu TV and online at https://www.deluxe.com/small-business-revolution/. It is a competition of small towns vying to be featured on the series. The city (in our case cities) chosen this year will be featured on Season 4 of SBR. A team of experts from Deluxe will select six area small businesses to participate in a revitalization process that will not only impact those businesses, but the whole area. The team will have a $500,000 budget to work with on this effort.

How did Marinette/Menominee get involved?
Organizations and individuals from our area nominated Marinette and Menominee through an online nomination process and subsequent surveys were completed and submitted as well.

How did we do?
Over 12,000 nominations from across the United States were submitted and we were chosen as one of the Top 20 finalists. From there, a social media campaign was launched asking Marinette/Menominee area businesses and residents to post on Facebook, Twitter, etc., all the great things our area has to offer and why we believe we should be the Season 4 winner. By tagging #myMarinetteMenominee, all posts were cataloged for viewing by the SBR team. We did fantastic by generating close to 1000 comments on one post alone, and securing a Top 10 spot!

What's next?
An exploration team from Deluxe will be visiting the Marinette/Menominee area on January 10. Members of the team will be meeting with business owners, residents, non-profits, etc. but you may not necessarily know they are from Deluxe. They will be looking to see examples of all of the positive things that were posted about our community and evaluating if the energy alive here is enough to showcase on their series. Be prepared to share! After the team has visited all of the Top 10 cities those that made it to the Top 5 will be announced in early February. Public voting will be 1 week where everyone can vote once every DAY on every DEVICE (mobile, laptop, tablet, desktop, etc.) – we need millions of votes to secure the top spot.

More Resources
•  Watch Amanda Brinkman’s TEDtalk: https://www.youtube.com/watch?v=Uz_SYoIZa2Q  
This forms the basis of the entire SBR. Understand WHY they do the contest and align with that purpose.
•  Watch Episodes of SBR: https://www.deluxe.com/small-business-revolution/  
They want to transform businesses based on the heart behind the business, not just bottom-line dollars.
•  Like our local Facebook Page: https://www.facebook.com/mymarinettemenominee/
Follow the local movement.
•  Share the excitement, add your comment, use #myMarinetteMenominee Stay current on the Small Business Revolution Facebook page https://www.facebook.com/smallbizrev/

Main drivers of our local movement are:
Keith Killen  K-Killen@outlook.com and Kim Brooks kkbrooks@bellsouth.net

Excitement Builds for Marinette Menominee Makeover  by Laura Rowe

MARINETTE, WIS. / MENOMINEE, MICH. – “I’m moved by how the two communities have come together, this could really be an example for the rest of the country. I’m impressed by that unity,” said Amanda Brinkman, Chief Brand and Communications Officer at Deluxe Corporation.

On January 10, she and The Small Business Revolution team from Deluxe visited the twin cities of Marinette, Wis. and Menominee, Mich. As the only contestants from the Midwest, these small towns have their sights set on a chance to receive a $500,000 community makeover through the Deluxe Corporation’s hit reality show The Small Business Revolution – Main Street.

“This contest, and the half million dollars that Deluxe invests, can only go so far, we’re really looking for communities that already have some momentum behind them,” continued Brinkman. “We want to build on that energy, we can’t build it from scratch. We’re looking for a community that already has that kind of catalyst. This entire community [Marinette and Menominee] is very activation oriented. We’re very impressed at how the entire community has mobilized around this effort.”

As the third stop on Deluxe’s Top Ten Town Tour, Marinette and Menominee aimed to give the group a warm welcome. For weeks, local businesses have been hanging signs and residents have been using social media to share their favorite things about the area’s unique small businesses. In the last few days, city crews worked diligently to hang banners from light poles on the interstate bridge uniting the two towns. Thursday’s event was the culmination of work by motivated and talented individuals bringing together their passion and inspiration to make a lasting impression on the Deluxe team.

The reality show is co-hosted by Amanda Brinkman and Ty Pennington, the latter is best-known for his previous hit reality show Extreme Home Makeover. Deluxe Corporation, historically known for its check printing, has created a community revitalization contest and reality television series known as The Small Business Revolution. The purse is a $500,000 community makeover, and over 12,000 towns applied from across the United States, the field has already been narrowed to 10, but there can only be one winner of the community makeover. To learn more, go to www.myMarinetteMenominee.com or visit their Facebook page.
Information about the show can be found at www.deluxe.com/small-business-revolution

Small Business Revolution Preparations Under Way by Laura Rowe

MARINETTE, WIS. / MENOMINEE, MICH. – Small business owners and concerned residents met last night in preparation for an opportunity of a lifetime. A chance to receive a $500,000 community makeover through the Deluxe Corporation’s hit reality show The Small Business Revolution.


The show is co-hosted by Amanda Brinkman and Ty Pennington, the latter is best-known for his previous hit reality show Extreme Home Makeover. Together, this duo will revitalize one community, and the Twin Cities of Marinette, Wis. and Menominee, Mich. are hoping they will be the recipient.

On January 10, Amanda Brinkman will visit the region along with the Deluxe team from The Small Business Revolution. Their mission is to scout the joint communities, learn about small businesses, and discover the uniqueness of the area.

To prepare, the meeting room of Murray’s Irish Pub was packed with over 100 individuals. Some represented businesses that have been part of the community for a century, some just decades, and some just starting up. They all had one thing in common: optimism in the rebranding of the joint cities.

Communities who have won the makeover in the past have cited a renewed vigor in the spirit of its residents and an uptick in tourism. That is the fate these border city residents hope for, and the reason they attended the meeting. The purpose was to explain how truly unique this opportunity is, prepare citizens for the networking event, and give them the tools to help the cities move forward in the competition.

Deluxe Corporation, historically known for its check printing, has created a community revitalization contest and reality television series known as The Small Business Revolution. The purse is a $500,000 community makeover, and over 12,000 towns applied from across the United States, the field has already been narrowed to 10, but there can only be one winner of the community makeover.

As the only contestants from the Midwest, the small towns of Marinette and Menominee are seeking the help of others in the state of Wisconsin and Michigan to help them become the ultimate prize winners. To learn more, go to www.myMarinetteMenominee.com or visit their Facebook page. Information about the show can be found at www.deluxe.com/small-business-revolution

Twin Cities are Ready for a Revolution by Laura Rowe

MARINETTE, WIS. / MENOMINEE, MICH.
– There is an excitement in the air in the twin cities of Marinette, Wis. and Menominee, Mich. as they could win a $500,000 community makeover. Deluxe Corporation, historically known for its check printing, has created a community revitalization contest and reality television series known as The Small Business Revolution.

Marinette and Menominee, situated on the shoreline of Green Bay, are two communities that act as one. It hasn’t always been that way, with a rivalry dating back over a century. However, these two towns have embraced their symbiotic relationship, and are working together to win the top spot.

On January 10, Amanda Brinkman will visit the region along with the Deluxe team from The Small Business Revolution. Their mission is to scout the joint communities, learn about small businesses, and discover the uniqueness of the area. Ultimately, they are looking for a community that matches up with their own goals for success and how they can match their skills with the needs of local businesses.

“This experience doesn't just mean a few small businesses are going to benefit from a reality TV show,” said Zak Aubert, Owner of Wind Rose North Outfitters, in Menominee. “What this means is our entire community will benefit from a great company, Deluxe Corporation, helping us start to positively rebrand our community, Marinette, Menominee, and the surrounding communities for the next generation.”

In recent years, Deluxe has reinvented its business model to begin offering marketing services to small businesses. They have turned their appreciation for small businesses into a stewardship. For the Small Business Revolution contest, they received over 12,000 applications for communities across the entire United States, the field has already been narrowed to 10, but there can only be one winner of the community makeover.

As the only contestants from the Midwest, the small towns of Marinette and Menominee are seeking the help of others in the state of Wisconsin and Michigan to help them become the ultimate prize winners. If you would like to show your support or learn more, go to www.myMarinetteMenominee.com or visit their Facebook page. Information about the show can be found at www.deluxe.com/small-business-revolution

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FOR MORE INFORMATION ABOUT MARINETTE AND MENOMINEE:

Questions? e-Mail: mymarinettemenominee@gmail.com

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